THE SOFTER SIDE OF OUTDOOR PERSUITS
Creative direction, casting and photography for outdoor brands exploring the human, playful and emotional side of life outside.
I'm Morgan, a photographer, director and founder of Gloaming. I work across the outdoor and lifestyle space, creating considered campaigns for brands whose values align with my own.
My work sits between documentary instinct and cinematic storytelling, drawn to the balance of beauty, play and performance while preserving the chaos and joy in ordinary life.
Over the last decade, I’ve worked across the outdoor industry and beyond, developing a clear sense of how the space is represented and where there’s room to tell new and different stories.
I grew up with a deep connection to the outdoors, and it runs through everything I make. I’m particularly interested in broadening who gets seen in these spaces, championing female perspectives and creating more emotionally honest representations of movement and outdoor life.
Refined, Reliable
Art-led creative.
My work always starts with people and place.
Whether casting a campaign, building an activation or developing a creative concept, I'm interested in the characters, stories and subcultures that make outdoor life meaningful. The things that sit around the edges like history, play, softness, humour and the quieter, more expansive stories of life outside.
For larger projects, I work through Gloaming with a multidisciplinary team, delivering end-to-end campaigns, branding and production.