I’m Morgan, a photographer and creative director, and founder of Gloaming Creative. I work across the outdoor and lifestyle space, making considered, bold campaigns for a small roster of brands I genuinely want to work with.

My work sits somewhere between cinematic storytelling and documentary instinct. I’m always looking for a balance of beauty, play and performance, while trying to preserve the natural chaos and quiet beauty of ordinary life.

I’ve spent the last decade working with brands across the outdoor industry and beyond, which has given me a strong sense of how stories land visually, and what feels honest within contemporary outdoor culture. Through Gloaming Creative, I collaborate with a small, multidisciplinary team to take projects from early concept through to full campaign production, branding, design and creative direction.

I grew up with a deep connection to the outdoors, and that still runs through everything I make. I’m particularly interested in widening who gets seen in this space. Especially through female perspectives and more emotionally honest representations of sport, movement and outdoor life.